2020
SPRING SUMMER
Role
Art direction, 3D Visuals, Animation
Company
DFS Group
Creative team
Tadaffee Taksen | Design Director
Rachel Ching | Visual Designer
Introduction
Inspired by the freshness of a new season adorning the stores with blooming localized flowers.
Challenge(s)
In 2020, Hong Kong's economy was challenged by 2019 protest and covid 19. We were not able to travel to our vendor's factories while also facing a budget cut. Since it was Spring and Summer, we wanted to create a cheerful environment for both store employees and customers in this challenging time.
Execution
We took on the challenge of producing everything in-house from conceptual ideas to execution. The process including researching on local flowers, sketching, 3D modeling and animating.
© rachel ching 2023
