ARDO REBRANDING
Role
Direct internal design team and freelance team, Branding, UX/UI, social media content, photoshoot direction, video + photo shooting and editing
Company
HYPE Asia - ARDO
Creative team
Rachel Ching | Art Director
Kelsea Graham | Freelance Designer
Hannah Cheung | Digital Designer
Jenny Wong | Copywriter
Introduction
ARDO is a brand that believes everyone can be benefited from simple self-care to feel, sleep and love better. ARDO provides weighted blanket and home coat for customers so they can work and rest comfortably.
Challenge(s)
As the business is retargeting audience who focuses on self-care, sustainability and comfort, it needed a rebranding. The brand positioned itself as a cool, street-style brand at the beginning which the colors and imagery style were too edgy for the new direction.
Execution
In order to convey the message “we take care of comfort so you can take care of the rest”, the rebranding focused on introducing a new color palette and visuals on both website and social media.
View website: https://ardoliving.co/
Old logo color combinations
New logo color combinations
Old color palette
New color palette - we introduced more colors to express the brand values, i.e. the bamboo green for ARDO's sustainable packagings, caffeine brown to represent productivity.
Old website design
New website design
Old social content
New social content
Home Coat Product Features Video
Weighted Blanket Product Features Video
New Imagery Style - Photos by Jordon Van Zante
© rachel ching 2023
