ARDO Rebranding

studio/ company - Hype Asia (in-house digital designer)
responsibilities - Art Direction, UXUI, Social Media Visual Content, Video Shooting and Editing

introduction
ARDO is a brand that believes everyone can be benefited from simple self-care habits to feel better, sleep better, and love better along with the products that the brand has to provide.

challenge(s)
As the business is retargeting audience who focuses on self-care, sustainability and comfort, it needed a revamp on the brand identity. The brand positioined itself as a cool, street-style brand at the beginning which the colors and imagery style were too strong for the new direction.

execution
In order to convey the message “we take care of comfort so you can take care of the rest”, the revamp focuses on introducing a new color palette and visuals on both website and social media.

view website: https://ardoliving.co/

 

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Old logo color combinations

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New logo color combinations

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Old color palette

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New color palette - we introduced more colors to express the brand values, i.e. the bamboo green for ARDO's sustainable packagings, caffine brown to represent productivity.

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Old website design

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New website design

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Old social visual content

new-IG

New social visual content

Home Coat Product Features Video

Weighted Blanket Product Features Video

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New Imagery Style - Photos by Jordon Van Zante

Contact

© rachel ching 2022

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