Black + Decker
Vacuum + Wash Product Launch

Art Direction • Pacakaging Design • Visual Merchandising


Vacuum + Wash Duo - the easiest and smartest cleaning solution for every households.

2023 - 2024

My Role
In this project, I reviewed packaging design for our China operations, offering constructive feedback where necessary. Additionally, I actively contributed to the design process to ensure the design is up to Black + Decker's standard. Furthermore, I was respoonsible for the creation and delivery of design assets such as A+ images, retail planograms, and directing a product ad for product launches in both North America and Europe. 

The goal is to highlight the diversity of the product USPs by understanding what are the needs of the users and how to convey the ideas.

Packaging (Product, cleaning tablets and PDQ)

Product Ad



© rachel ching 2023

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