Komorebi Branding
Art Direction • Illustration
Komorei, a pride that you can wear.
Year
2023
My Role
I led art direction and created the brand identity and tone of voice for Komorebi.
Goal
Komorebi, in Japanese means the space between the canopy and branches allows sunlight to gently filter through. I wanted to focus on the nature side as the brand carefully selected their use of materials. At the same time the identity needs to be on trend in order to attract customers so they can show off their pride for their countries.
© rachel ching 2023
