la belle clinique
Role - Art Direction, Branding, UI
Studio
Branding Records
Creative team
Gabriele Zanoni | Creative Director
Chiara Giuliani | Project Lead
Rachel Ching | Creative Designer
Kate Chang | Copywriter
Introduction
La Belle Clinique is a plastic surgery establishment based in Hong Kong. It provides premium and tailor-made surgical plans for their customers.
Challenge(s)
Our client’s target customers are females who are based in Hong Kong. As plastic surgery has always been stigmatised in the city we helped our client to deliver a more positive outlook on plastic surgery - "A body that they are dreaming of." We aimed to convey luxurious and trust-worthy into the brand identity.
Execution
As our client is providing a tailor-made service and 24 hours customer service. For the logo we use an elegant and youthful typeface and connect the characters together in order to deliver dedication of our client’s service. The beige colour we are using gives a warm and friendly feeling while the teal gives a fresh yet professional touch.
© rachel ching 2023
