Moschino WeChat Mini Game

Role
Design game scenes and characters, illustration support for freelance illustrator, create storyboards for Motion Designer

Company
Branding Records

Client
Moschino

Creative team

Tiffany Lau | Art Director
Chiara Giuliani | Project Lead
Rachel Ching | Illustrator
Jake Huddart | Motion Designer
Evie @mooncasket | Freelance illustrator

Introduction
Captivating the attention of the younger generation in a culturally relevant way, by creating a bold and exciting WeChat mini-game with Moschino during the CNY period.

Challenge(s)
We created the game within a tight timeline, both internal and external team worked closely together to design the graphic and the game flow. In order to be more efficient, I took responsibility of designing the scenes and character drafts for our freelance illustrator.

Outcome
Bringing a new generation of consumer into Moschino's retail stores, and making 22.5 million impressions across mainland China. 

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Game Introduction Video

title

First draft for the game title before we named it "Mooschino".

Sketches and object I created during the process

M_WIP-01
M_WIP-02
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WeChat launch post

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Game interface

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Promo visual for WeChat

Contact

© rachel ching 2022

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