MOSCHINO WECHAT MINI GAME
Role
Design game scenes and characters, illustration support for freelance illustrator, create storyboards for Motion Designer
Company
Branding Records
Client
Moschino
Creative team
Tiffany Lau | Art Director
Chiara Giuliani | Project Lead
Rachel Ching | Illustrator
Jake Huddart | Motion Designer
Evie @mooncasket | Freelance illustrator
Introduction
Captivating the attention of the younger generation in a culturally relevant way, by creating a bold and exciting WeChat mini-game with Moschino during the CNY period.
Challenge(s)
We created the game within a tight timeline, both internal and external team worked closely together to design the graphic and the game flow. In order to be more efficient, I took responsibility of designing the scenes and character drafts for our freelance illustrator.
Outcome
Bringing a new generation of consumer into Moschino's retail stores, and making 22.5 million impressions across mainland China.
Game Introduction Video
First draft for the game title before we named it "Mooschino".
Sketches and object I created during the process
WeChat launch post
Game interface
Promo visual for WeChat
© rachel ching 2023
