WATCHES & JEWELRY
IN-STORE SET UP

Role
3D Visualization, Conceptual Design, Visual Adaptation, Prop Design

Company
DFS Group

Creative team
Tadaffee Taksen | Design Director
Rachel Ching | Visual Designer

Introduction
World of Watches & Jewelry is a campaign that targets mid-range accessories and divided into 4 categories: Work. Play. Move. Style.

Execution
In order to create 4 different customer journeys, the space was separated into 4 zones with each categories' characteristics - Work, Play, Move and Style. For "work" abacus was chosen to represent logic. And with "play" swimming noodles were chosen as the fun elements. While for "move", basketball hoops were used to show the athletic aesthetic. Last but not least mirrors were used for "style".

And all these amazing graphics were created by Karan Singh.

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Macau_basketball_top_a

Contact

© rachel ching 2022

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