WATCHES & JEWELRY
IN-STORE SET UP
studio/ company - DFS
role - 3D Visualising, Conceptual Design, Visual Adaptation
World of Watches & Jewelry is a campaign that targets mid-range accessories and divided into 4 categories: Work. Play. Move. Style.
In order to create 4 different customer journeys, the space was separated into 4 zones with each categories' characteristics.
For "work" abacus was chosen to represent logic. And with "play" swimming noodles were chosen as the fun elements. While for "move", basketball hoops were used to show the athletic aesthetic. Last but not least mirrors were used for "style".
And all these amazing graphics were created by Karan Singh.